Should your agency have a podcast?

The case for podcasts as entertainment makes perfect sense, but what about in a business context, and more specifically how does it fit into an agency new business and marketing plan? Is it just a shiny new thing? More noise? Or can it really deliver new business?

I noticed a number of new agency podcasts popping up this year so thought it might be time to explore if and how this channel can add value.

In this episode, we discuss the need for strategy (spoiler alert — it’s your ideas and content that are important, the podcast is simply a different channel to allow those ideas to live in another format), thoughts on formatting and make sense of the technical implications.

The recording, hosting and editing tech mentioned in this episode is as follows:

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