HOW TO MAKE FEATURES FOR VIRAL GROWTH?

Hope that 2020 is going great so far! We at #Eristica are lining up new features for this year to make the app faster, more user friendly and more relevant to each and every user. That said, we keep our sharp focus on ROI and retention as well. Welcome to yet another episode of our #weeklyupdate!

As we reported earlier, we were updated with the design of presentation screenshots in the stores. The test was completed and we left the old versions unfortunately. That happens. But we are not stopping there, and we will definitely check the other design options to improve the install rate. We also plan to try using short form videos on the app store page. We’ll keep you informed about the results.

We have completed the test of getting access to the feed without obligatory registration. Let us remind you that we were checking if access to the content will increase user retention. The current version won with a wide gap, so the experiment has been stopped. We assume that this is due to the fact that registration increases the value of the application functionality — when registering a user sort of commits themselves to the application and therefore uses it more often. However, we do not plan to stop there and we plan to conduct an experiment with a focus on content in the future.

Our team has done a great job — the layout of all the screens is complete. Alpha testing is complete too. Next, we have a beta testing phase lined up with a few users to check & polish the entire mechanism.

One of the important indicators that we control is the churn rate. We continuously monitor the dynamics of user behavior during the first several minutes of the very first session. We started by analyzing the popups in the application and identified those users that are more likely to uninstall the application after seeing these particular popups.

In order to confirm the hypothesis for each popup, we will run a series of tests in which we will disable some popups for different groups of users and leave for the others. We expect to get meaningful results that will help us reduce the churn rate and consequently increase the retention.

We continue to work on user activation. We want to implement the option to subscribe to certain types of Challenge, but first — offer a user to try out the trial. Our mission here is to check whether this approach will increase the overall engagement and conversion to video uploads, as well as to see if this feature will contribute to our ROI (hopefully, it will).

We receive feedback from users that in some cases they would like to replace their video proofs. This may be due to the fact that they have uploaded the wrong one or changed their mind and want to make it better in order to increase their chances of completing a challenge. We plan to implement this feature, but with a time limit — this cannot be done after the Challenge has moved on to the voting stage.

As part of our work with the ambitious goal of increasing the credibility of the application, we plan to implement sending automated emails after users have made a request to withdraw their funds from the application. We want a user to understand that everything is fine, their request has been received, and let them know any details if something goes wrong. That said, we will continue to pay close attention to users that violate our Terms of Service by creating fake accounts, uploading someone else’s videos or using deepfakes to imitate someone. As for the latter we were interviewed by the Observer a few weeks back, check out that article below:

Current version 4.8.2

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